Dharmesh Shah goes on to say that you don’t have to take his word for it. He’s sold over $20 Million worth of software for his startups, which include the likes of HubSpot and Pyramid Digital Solutions. The tips are well considered, and include gems like:
You Don’t Need Sales People, You Need Sales. Reveal Your Geekiness Seek First To Understand, Then To Be Understood (nods to Covey) Pretend Like You Don’t Already Have A Product Treat The Demo As Evidence Of A “Head Start” Try To Get The Customer To Sell You Improve The Product Immediately
For every one of these points, there is a fascinating discussion of how to make it work for you. You don’t have to be a salesperson. In fact, you shouldn’t be. The article works best by following Shah’s #1 concept: You don’t need salespeople, You need sales. Successful Selling Tips for the Technically Gifted.
