This is my favourite part of the ad as it doesn’t completely demonise the idea of little girl wanting to be princesses. A lot of the comments on the video also complain that the ad borderline shames women who want to become something that isn’t based in the sciences which I don’t think is the case at all. Little girls should be encouraged to become whatever they want to be, the point is that at this time there is little encouragement for girls that want to work in science which is where ads such as these step in. What do you think? Featured photo credit: This is Your Brain on Engineering (GoldieBlox Easter PSA) via youtube.com